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IFR
launches
"Local
& Seasonal Seafood©" Program!
Confused
about where to buy fresh local seafood?
Looking
to include local & seasonal seafood into your diet?
Curious
about local California fisheries?
With
the success of the Monterey Bay Aquarium Seafood
Watch Program, more consumers are conscientious of what
seafood to eat. But choosing good quality seafood goes far beyond
just choosing from the Green List. Consumers must also consider
what their local seafood is and when it is in season.
The
Local & Seasonal Seafood©
Program has created a database for the public to connect seafood
consumers with local fisheries and fishermen. The Program summarizes
when different local seafood is in season for nine coastal regions
in California. Additionally, the Program lists fishermen that
sell off their boats, at farmers’ markets, or directly to restaurants.
By
providing this information simply and clearly, consumers can
make better informed decisions about where to buy high quality
seafood. Through such transactions consumers are also able to
support local fishing communities and reimburse the fishermen
more accurately for their costs.
To
learn how to buy local & seasonal seafood in California,
click here.
Monterey
Fish Market Owner Publishes
"Fish
Forever"
Paul
Johnson, who has owned and operated the Monterey Fish Market
since 1979, recently published the book, Fish Forever: The
Definitive Guide to Understanding, Selecting, and Preparing
Healthy, Delicious, and Environmentally Sustainable Seafood.
The book is a comprehensive guide for the savvy consumer complete
with information on sustainability, health benefits and warnings,
as well as recipes from top chefs on virtually every commercially
available fish. As Zeke Grader of the Pacific Coast Federation
of Fishermen's Associations (PCFFA)
noted on the back cover of the book, "[t]his is a book
where even old salts - those who've spent decades battling to
make our waters fishable and our fish edible - will find something
new. It is destined to become an essential reference source
on seafood for consumers and cooks. Paul Johnson offers an insider's
insight into seafood decision making that will be good for the
person and the planet." A portion of the author's royalties
will be donated to Save
Our Wild Salmon, an organization dedicated to the protection
and restoration of wild salmon.
To
purchase the book or read reviews about it visit http://www.wiley.com/WileyCDA/WileyTitle/productCd-076458779X.html.
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